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The 9 Top Social Media Management Software for Small Business Owners

As a small business owner, social media management can be a daunting task. With so many platforms to manage and content to create, it can quickly become overwhelming.

Fortunately, there are numerous social media management software available that can help you streamline your social media strategy and save you time.

In this article, we will explore the nine top social media management software for small business owners. Each of these tools has unique features and capabilities that can help you effectively manage your social media presence, from scheduling posts to analyzing your performance metrics.

By utilizing these tools, you can take control of your social media strategy and focus on growing your business.


You’re going to love learning about Hootsuite. It’s got everything you need to manage your online presence!

Hootsuite is one of the top social media management software for small business owners. With Hootsuite, you have access to a suite of tools that allow you to schedule posts, monitor your social media analytics, and engage with your audience across multiple social media platforms all in one place.

One of the best features of Hootsuite is its social media analytics. Hootsuite allows you to track your social media performance, including data on follower growth, engagement rates, and click-through rates. You can also analyze your competitors’ social media performance and see how you stack up against them.

With this data, you can make informed decisions about your social media strategy and adjust your content accordingly. Overall, Hootsuite is an essential tool for any small business owner looking to manage their online presence effectively.


Buffer is like having a personal assistant for your online presence, effortlessly streamlining your social media strategy. With its user-friendly interface and intuitive features, Buffer has become a go-to tool for small business owners looking to improve their social media game.

Here are three reasons why you should consider using Buffer for your social media management needs:

1. Pros and Cons: Buffer offers a range of benefits, such as the ability to schedule posts in advance, analyze performance metrics, and collaborate with team members. However, some users have reported issues with the mobile app and limited social media platform integrations.

2. Best Practices for Small Business Owners: To get the most out of Buffer, it’s important to establish a consistent posting schedule, engage with followers, and track performance metrics regularly. By following these best practices, you can ensure that your social media strategy is effective and efficient.

3. Integrations with Other Tools: Buffer integrates with a range of other tools, including Canva, Bitly, and Google Analytics. This makes it easy to incorporate Buffer into your existing workflow and streamline your social media strategy even further. Additionally, Buffer’s robust performance metrics and analytics make it easy to track your progress and make data-driven decisions.

Overall, Buffer is an excellent choice for small business owners looking to improve their social media strategy. While there are some limitations to the platform, its range of features and integrations make it a top contender in the social media management space. When comparing pricing with competitors, Buffer’s plans are affordable and offer a good value for the features included.

Sprout Social

If you’re looking for a tool that can provide you with excellent social media analytics and help you develop customer engagement strategies, then Sprout Social is the one for you.

This software enables you to manage your social media platforms and optimize your online presence with ease. The platform also provides you with real-time insights and analytics that can help you make informed decisions to improve your social media strategy.

With Sprout Social, you can monitor your social media channels, track your competitors, and identify new opportunities for growth. The software helps you to create and schedule posts, respond to messages quickly, and engage with your followers.

You can also collaborate with your team members and assign tasks to ensure that your social media strategy is executed seamlessly. Overall, Sprout Social is an excellent social media management tool that can help you improve your online presence, increase engagement, and grow your business.


When it comes to managing your social media accounts, automated post scheduling and publishing can save you a lot of time and effort. With AgoraPulse, you can easily schedule your posts in advance and publish them automatically at the best time for your audience.

Additionally, AgoraPulse offers collaboration and approval workflows, ensuring that your team is on the same page and that all content is approved before it goes live.

Lastly, AgoraPulse has a powerful social media contest management tool that can help you run engaging and successful contests on different platforms.

Automated post scheduling and publishing

You can easily set and forget your social media posts with automated scheduling and publishing, making sure your content is always on time like clockwork. This feature is crucial in social media management software for small business owners as it saves time and effort while maintaining a consistent online presence.

With automated scheduling, you can plan ahead and ensure that your content is published at the right time and on the right platform. Apart from saving time, automated post scheduling and publishing also allows you to track your social media analytics and target your audience effectively.

With social media analytics, you can analyze your content’s performance and adjust your strategy accordingly. Audience targeting, on the other hand, enables you to narrow down your target audience and create content that resonates with them. By utilizing these features, you can optimize your social media presence and reach a wider audience, ultimately increasing your business’s visibility and engagement.

Collaboration and approval workflows

Working together with your team has never been easier with collaboration and approval workflows built into your social media scheduling system.

With the approval process, you can ensure that every post published on your social media channels meets your brand standards. The system allows you to set up an approval process where team members can submit their posts for review and approval before publishing.

Team collaboration is essential for any business, and your social media scheduling system should facilitate it. The collaboration feature allows you to assign tasks to team members and track their progress. You can also communicate with your team members through the system and get feedback on your social media strategy.

With collaboration and approval workflows, you can ensure that your social media posts are always on-brand, and your team is working together efficiently.

Social media contest management

Now that you’ve got your collaboration and approval workflows in place, it’s time to take your social media game to the next level.

One great way to do this is by running social media contests. Social media contest ideas can be anything from a simple giveaway to a more complex photo or video contest.

Not only do these contests help increase engagement and followers, but they also provide valuable user-generated content that can be used for future marketing efforts.

To effectively manage social media contests, you’ll need a social media management software that includes contest management features. These features can include the ability to create and publish contest posts, track entries, and choose winners.

Some software even includes customizable templates and analytics to help you optimize your engagement strategies. By utilizing these tools, you can easily run successful social media contests that boost your brand’s online presence and engage your audience.


Get the most out of Sendible and streamline your social media management. With Sendible’s pricing starting at $29/month, you can access a range of features that will help you manage your social media accounts efficiently.

You can schedule posts, track mentions, and monitor your brand’s reputation across multiple platforms. Plus, you can use the software’s analytics feature to track your social media performance and make data-driven decisions.

Compared to other social media management tools, Sendible stands out for its user-friendly interface and its ability to manage multiple accounts in one place. You can collaborate with your team, delegate tasks, and monitor their progress without leaving the software.

Additionally, Sendible offers integrations with other tools such as Canva and Google Drive, making it easier to create and share content.

Overall, Sendible is a great option for small business owners who want to streamline their social media management and take their online presence to the next level.


You’ll love how CoSchedule feels like a personal assistant, keeping you on track and organized like a conductor leading an orchestra.

This social media management software offers a variety of features that make scheduling and publishing content a breeze. With CoSchedule integration, you can seamlessly connect your social media accounts and plan your content strategy all in one place.

In terms of pricing comparison, CoSchedule offers a variety of plans to fit your budget and needs. Their most popular plan is the Marketing Suite, which includes all the features you need to manage your social media accounts, create content, and track analytics.

With CoSchedule, you can streamline your social media management process and focus on creating engaging content for your audience. So why not give it a try and see how it can benefit your small business?


Bulk scheduling and publishing is a feature that allows you to save time and effort by scheduling and publishing multiple posts across various social media platforms at once.
With SocialPilot, you can easily create and schedule your content weeks in advance, and post them at the optimal times for your audience.

Social media listening and monitoring is another powerful feature that enables you to track your brand mentions, competitor activities, and industry trends, so you can stay ahead of the curve and make informed decisions.

Lastly, client management and reporting is crucial for any small business owner who wants to keep their clients happy and informed. With SocialPilot, you can easily manage multiple clients and generate custom reports that showcase your social media performance and progress.

Bulk scheduling and publishing

Now you can easily schedule and publish posts in bulk, saving you time and effort. With SocialPilot’s bulk scheduling feature, you can create and schedule multiple posts at once, instead of manually creating and publishing each post individually.

This feature is especially helpful for small business owners who have limited time to devote to social media management. Benefits of bulk scheduling include more efficient use of time and the ability to plan ahead.

By creating a schedule of posts in advance, you can ensure that your social media platforms are consistently updated with relevant content. Best practices for publishing in bulk include creating a content calendar to plan out your posts, and using a variety of post types to keep your audience engaged.

By utilizing bulk scheduling and following these best practices, you can effectively manage your social media presence and save time for other important tasks.

Social media listening and monitoring

To better understand your audience and improve your social media strategy, it’s important to actively listen and monitor conversations about your brand, industry, and competitors.

Social media sentiment analysis can help you gauge the overall sentiment of these conversations and identify any potential issues or concerns that need to be addressed. This can be particularly helpful for crisis management strategies, as it allows you to quickly identify and respond to any negative feedback or complaints.

Many social media management software options offer social listening and monitoring tools, allowing you to track mentions of your brand, industry keywords, and competitors across various social media platforms. These tools can also provide insights into audience demographics and behavior, allowing you to tailor your content and messaging to better appeal to your target audience.

By actively monitoring and responding to social media conversations related to your brand, you can improve customer satisfaction and loyalty, as well as increase engagement and drive conversions.

Client management and reporting

One crucial aspect of maintaining successful social media campaigns is efficient client management and accurate reporting to ensure that your strategy is aligned with your client’s goals and expectations. As a small business owner, you know that client retention strategies are essential to the growth and success of your business. That’s why it’s crucial to have a social media management software that allows you to manage your clients’ accounts efficiently.

Here are three ways that social media management software can help you with client management and reporting:

1. Performance metrics tracking: With a social media management tool, you can track the performance of your clients’ social media accounts in real-time. This will help you identify areas where you need to improve and areas where you’re doing well.

2. Client collaboration: Many social media management tools offer a client collaboration feature that allows you to work with your clients in real-time. This way, you can get their feedback and input on your strategy.

3. Reporting: Social media management tools make it easy to create detailed reports on your clients’ social media accounts. You can create reports that show your clients’ growth, engagement, and other important metrics. This will help you demonstrate the value of your services to your clients and ensure that you’re meeting their expectations.


MeetEdgar offers an intuitive approach to managing your social media presence. With its user-friendly interface, you can easily schedule and publish content across multiple platforms, including Facebook, Twitter, and LinkedIn.

MeetEdgar’s unique feature is its ability to automatically recycle old content, making it easier for you to maintain a consistent presence online.

When it comes to pricing plans, MeetEdgar offers a variety of options to fit your budget. The basic plan starts at $19/month and allows you to manage up to 3 social media accounts. If you have a larger team or need to manage more accounts, there are higher tier plans available.

Overall, MeetEdgar is a great option for small business owners who want to streamline their social media management and maintain a strong online presence.

Frequently Asked Questions

How do these social media management software differ from each other in terms of pricing?

Looking for the perfect social media management software for your small business can be a daunting task, especially when it comes to pricing comparison and affordability options.

Did you know that pricing is the top concern for 72% of small business owners when choosing a social media management software?

While some platforms offer a variety of plans to fit any budget, others may have a more limited selection with higher prices. It’s important to consider not only the upfront costs but also any additional fees or hidden charges that may come with certain plans.

By doing your research and comparing pricing options, you can find the perfect social media management software that fits both your budget and your business needs.

What are the key features that make one social media management software stand out from the others?

When it comes to choosing a social media management software, the key features that make one stand out from the others are its user interface design and analytics capabilities.

A user-friendly interface that is easy to navigate and visually appealing can save you time and frustration.

Additionally, having analytics capabilities that allow you to track and measure the success of your social media campaigns is crucial for making informed decisions and improving your overall strategy.

By choosing a software with a strong focus on these two features, you can streamline your social media management process and take control of your online presence.

Can these software be integrated with other marketing tools such as email marketing or CRM software?

Integrating social media management software with email marketing and CRM is crucial for maximizing ROI through software integration. By combining these tools, you can streamline your marketing efforts and create a cohesive strategy that targets your audience across multiple platforms.

With social media management software, you can schedule posts, monitor engagement, and analyze data, while email marketing allows you to reach your subscribers directly in their inbox. CRM software tracks customer interactions and helps you personalize your messaging.

By integrating all of these tools, you can create a more personalized and effective marketing strategy that drives results. So, if you’re looking to take your marketing efforts to the next level, consider integrating your social media management software with your email marketing and CRM tools.

How easy is it to use these software for someone who has little to no experience in social media management?

If you’re new to social media management, you may be wondering how easy it is to learn the ropes of the software available. The good news is that most social media management software is designed with intuitive user interfaces that make it easy to get started.

You’ll typically find that the software offers a range of tutorials and support materials that can help you get up to speed quickly. Additionally, many platforms offer drag-and-drop interfaces that allow you to easily create and schedule posts, even if you have no prior experience.

With the right social media management software, you’ll be able to create a seamless user experience that helps you build your brand and connect with customers.

Are there any limitations on the number of social media accounts that can be managed using these software?

You may wonder if there are any limitations on the number of social media accounts that can be managed using social media management software. The answer is that it depends on the specific software you choose.

Some software may have limits on the number of accounts you can manage, while others allow for unlimited accounts. However, it’s important to note that managing too many accounts can have an effect on performance, as the software may struggle to keep up with the volume of data and tasks.

Therefore, it’s important to choose a software that can handle the number of accounts you need to manage without sacrificing performance.


Congratulations, small business owner! You’ve made it to the end of our article on the top social media management software. By now, you should have a good idea of which platform suits your needs and budget.

But before you pick one, let us share with you a metaphor that might help you visualize what social media management software does. Think of your social media accounts as a garden. Each post is a seed that you plant in the soil. Without proper care and attention, they won’t grow into beautiful flowers.

Social media management software is like a gardener that helps you water, fertilize, and prune your posts so that they can thrive and bloom. It saves you time and effort, and it ensures that your garden looks its best all year round.

Now, let’s take a look at some data to show you how effective social media management can be. According to a survey by Social Media Examiner, 92% of marketers said that social media is important to their business. However, only 32% of them said that they have a documented social media strategy.

This means that there is a huge opportunity for you to stand out from the competition by using social media management software to streamline your social media efforts and achieve your goals. Don’t let your garden wither and die – invest in a social media management tool today and watch your business grow!